Keyword Filter
Keep or remove keywords that contain specific words.
Options
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What the Keyword Filter does
The Keyword Filter narrows a list with three rules at once: required words, forbidden words and a minimum word count, showing both what survived and what was cut.
How it works
Each keyword is tested against all three conditions. Include rules pass if any required word appears; exclude rules fail the keyword if any forbidden word appears anywhere.
- 1Paste the list you want to narrow.
- 2Add required words if you only want a subset.
- 3Add forbidden words to strip irrelevant terms.
- 4Set a minimum word count to drop head terms.
- 5Review the filtered-out group before exporting.
Worked example
Excluding 'cheap' removes 'cheap flights' while keeping 'luxury flights' and 'flight deals'.
Who uses it
- Removing competitor brand names from a list
- Keeping only long-tail phrases
- Stripping irrelevant product categories
- Filtering to a single city or region
Best practices
- Start with exclusions — they usually do the heavy lifting.
- Check the removed group for false positives.
- Use minimum word count to isolate long tail quickly.
- Run filtering after cleaning for reliable matching.
Honest limitations
Matching is a substring test, so short forbidden words can match inside longer legitimate words.
Frequently asked questions
- Are the rules combined with AND?
- Yes — a keyword must satisfy include, exclude and word-count rules to survive.
- Is matching case-sensitive?
- No, everything is compared in lowercase.
- Can I see what was removed?
- Yes, the filtered-out group lists every dropped keyword.
Related tools
Keyword CleanerStrip punctuation, numbers, extra spaces and stop words from a keyword list.Keyword Group BuilderAssign keywords to named groups using your own matching rules.Keyword MergerMerge two keyword lists and see overlaps and unique entries.Keyword Length AnalyzerMeasure character and word length across a keyword list.