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Keyword Group Builder

Assign keywords to named groups using your own matching rules.

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What the Keyword Group Builder does

The Keyword Group Builder lets you define your own grouping rules — a group name and a word to match — and files every keyword accordingly, with an explicit unmatched bucket.

How it works

Rules are parsed from a simple 'Name:word' syntax. Each keyword is tested against the rules in order and joins the first group whose match word appears anywhere inside it.

  1. 1Paste the keywords you want to file.
  2. 2Write rules as GroupName:matchword, separated by commas.
  3. 3Reuse a group name across several rules to widen it.
  4. 4Generate and inspect the unmatched bucket.
  5. 5Add rules until the unmatched group is small.

Worked example

Rules 'Budget:cheap, Budget:budget, Premium:luxury' put 'cheap flights' and 'budget hostels' in Budget, 'luxury hotels' in Premium.

Who uses it

  • Splitting ecommerce keywords by price tier
  • Filing local keywords by city name
  • Separating branded from non-branded terms
  • Organising a list by product line

Best practices

  • Order rules from most specific to most general.
  • Reuse group names to build multi-word groups.
  • Aim to shrink the unmatched bucket below ten percent.
  • Save each finished group as its own collection.

Honest limitations

Matching is a plain substring test, so a rule word appearing inside another word will still match. Keep rule words distinctive.

Frequently asked questions

Can a keyword be in two groups?
No — the first matching rule wins, which keeps the output unambiguous.
How do I widen a group?
Add more rules using the same group name.
What happens to leftovers?
They appear in an explicit Unmatched group so nothing is silently dropped.

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