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Keyword Intent Classifier

Label keywords as informational, commercial, transactional or navigational.

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What the Keyword Intent Classifier does

The Keyword Intent Classifier sorts keywords into four intent buckets by looking for well-known marker words such as 'buy', 'best', 'how' and 'login'.

How it works

Each keyword is tokenised and checked against ordered marker lists. The first matching rule wins; anything unmatched defaults to informational, which is the safest assumption.

  1. 1Paste the keywords you want labelled.
  2. 2Run the classifier.
  3. 3Read each intent bucket.
  4. 4Match content format to intent: guides for informational, comparisons for commercial, product pages for transactional.
  5. 5Export each bucket to its own collection.

Worked example

'buy running shoes' lands in transactional, 'best running shoes' in commercial, 'how to clean shoes' in informational.

Who uses it

  • Deciding which page type to build for each keyword
  • Separating money pages from top-of-funnel content
  • Auditing whether a site over-indexes on one intent
  • Prioritising a backlog by commercial value

Best practices

  • Review the default informational bucket manually.
  • Add missing marker words by editing keywords before running.
  • Do not mix two intents on one page.
  • Re-run after cleaning the list for better accuracy.

Honest limitations

This is a rule-based heuristic. Keywords without marker words default to informational even when the real intent differs, and Tagzy shows no search-engine intent data.

Frequently asked questions

Where do the rules come from?
A fixed, visible marker-word list applied in a set order — no external data.
Why is everything informational?
Your keywords contain no commercial or transactional markers, so the default applies.
Can intent be mixed?
In reality yes; this tool assigns one label so you can triage quickly.

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