Campaigns
Branded Hashtag Planning
Choose a brand tag people can spell, remember and actually want to use.
4 min read
Spellable beats clever
A branded tag gets typed from memory, often on a phone, often by someone who saw it once. Clever spellings, dropped vowels and internal punctuation all reduce the number of people who get it right.
One primary, one community
Most brands need exactly two: the brand tag itself, and a community tag people can use to share their own content. More than that and nobody remembers which is which.
Put it where people see it
A branded tag that only appears in post captions will not spread. Put it in the profile bio, on packaging, in email footers and on physical signage.
Check for collisions
Search your candidate on every platform before adopting it. A brand tag already used by an unrelated community is a problem you cannot fix later without abandoning it.