Content

Ecommerce Keyword Organization

Structure product keywords by attribute so a growing catalogue stays manageable.

5 min read

Think in attributes

Product keywords decompose cleanly into attributes: type, material, colour, size, audience, use case. Organising by attribute rather than by product means adding a new product is a small edit rather than a fresh research project.

Combine, then prune

Cross-combining attribute lists generates coverage fast, and most of it will be nonsense. That is fine — generating and pruning is quicker than thinking of every combination unaided.

Match intent to page type

Transactional phrasing belongs on product pages, comparison phrasing on category and roundup pages, and informational phrasing on guides. Sorting by intent before assigning pages avoids building a product page for a question.

Keep claims truthful

Attribute keywords like handmade, organic or sustainable are claims. Only use them where they are accurate — tagging is not the place to stretch a description.

Tools for this workflow

Keyword CombinerCombine two keyword lists into every paired phrase.Keyword Intent ClassifierLabel keywords as informational, commercial, transactional or navigational.Product Hashtag GeneratorBuild hashtags for a product using its name, category and attributes.Keyword Group BuilderAssign keywords to named groups using your own matching rules.