Content
Local Content Keywords
Build location keywords that match how locals actually talk about where they live.
4 min read
Use the names locals use
Formal administrative names rarely match how people search. Neighbourhood names, colloquial district names and nearby landmarks often matter more than the official city designation.
Combine place with service
The workhorse pattern is place plus what you do, in both word orders, because different people phrase it differently. Generate both and keep whichever reads naturally.
Layer the geography
Neighbourhood, city and region each reach a different audience size. Covering all three layers, rather than only the city, is what makes local coverage feel thorough.
Verify spellings
No offline tool knows whether a place name is spelled correctly or used locally. Check with someone who lives there before building pages around it.